A website and merch store for Swiss chamber pop artist To Athena, tied to the release of her third album Have I Lost My Magic?, replacing an outdated Ecwid setup and consolidating merch, tour, and artist content into one Shopify home.
I handled the full migration from Ecwid (customer and product data, categorized with a custom SKU taxonomy), designed the storefront within a Horizon-based Shopify theme aligned to the album's visual world, configured payments, shipping, taxes, and multilingual policies for the Swiss and EU markets, writing bilingual copy where needed.
