I help my clients look their best, online and off – be that by building a visual identity from scratch, or giving their current branding a facelift – and think through the harder stuff with them too: the workflow snags, the recurring questions from customers, the ideas they’re not sure how to implement. I come up with solutions that fit their budget, from analog fixes to digital tools like booking systems and automations, and then I design and build them.
Most of my clients are small businesses and creatives who need someone to make them look good online and then actually stick around to keep things running.

I currently also hold the position of creative & strategic assistant at You Get An A Plus.

I studied fashion design, worked in the fashion industry as a pattern developer and sample maker in New York, then moved into marketing at a corporate job — and somewhere along the way realized I was the person everyone came to when something technical needed figuring out. I also co-founded and ran a bakery for two years. It didn't make it, but I did — with a very thorough understanding of what not to do. All of this is a roundabout way of saying: I understand deadlines, budgets, supply chains, branding, and what it feels like when the thing you built isn't doing the thing.

Absolutely. I design in Figma and build in Webflow, which gives you the most design flexibility. For ecommerce, I work with Shopify. And if your needs are simpler, platforms like Squarespace work great too — I'll help you pick the right tool and set it up so you can manage it yourself. Or I manage it for you. Either way, I don't disappear after launch.